Value Creation
Pricing, Positioning, and Owning Your Worth
Undercharging is never about the market — it is about your own belief in your value. This course transforms your relationship with pricing, positioning, and the deep inner work of truly owning your worth. From value mindset to premium pricing to proposal confidence.
MOMarques Ogden4 weeks4 modules
What you'll learn
- Build an unshakeable belief in the value you deliver
- Price based on transformation delivered, not hours worked
- Position yourself as the premium choice in your market
- Communicate value with conviction in every client conversation
- Create proposals and presentations that justify premium pricing
- Build a reputation and referral engine that attracts premium clients
Curriculum
1.5 lessons
Week 1: The Real Reason You\'re Undercharging
Week 1 of Pricing, Positioning, and Owning Your Worth
2.5 lessons
Week 2: The Upmarket Decision
Week 2 of Pricing, Positioning, and Owning Your Worth
3.5 lessons
Week 3: The Client Experience Difference
Week 3 of Pricing, Positioning, and Owning Your Worth
4.5 lessons
Week 4: Building Your Membership Community
Week 4 of Pricing, Positioning, and Owning Your Worth